EU tyre labels fail to make impact

Report slams premium tyre makers

Tyre labels

Published:  06 November, 2013

Report slams premium tyre makers for not capitalising on new label rules

EU tyre labels have failed to make much impact on consumers - and premium tyre manufacturers have thus far failed to capitalise on the new legislation, according to a report.

The study compiled by the National Tyre Distributors Association (NTDA) and rubber firm LANXESS asked respondents about customer's priorities when buying tyres, whether or not they asked for the tyre label information, the value customers placed on the label information and on advice given by the tyre dealer, and how EU tyre labelling could be improved.

It found that 93% of tyre retailers responding that customers never or only occasionally require information on the EU label and only 30% know that tyres affect fuel consumption.

Richard Edy, Director of the NTDA said: "Whilst it is still early days for the tyre labelling, and we can expect consumer knowledge to improve over time, the industry should work together to improve the uptake of high-performance tyres by providing as much information to the consumer as possible - whether within the dealership or externally".

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