ASA slam 'End of life Vehicles' advert

Watchdog rule scrapyard broke guidelines

Published:  21 December, 2011

THE Advertising Standards Authority has ruled against a scrapyard that called itself 'End of Life breakers' ruling that using the name in the first line of an advert, the company could easily be confused with an official government body.

The watchdog also said that the inclusion of the DVLA and Environment Agency logos were likely to further confusing readers.

The scrap dealer was also slapped down for offering a 'minimum of £300' for any scrap car - a claim that could not be substantiated.

The scrap firm has been told it cannot run the advert again. Additionally, the firm got a rebuke from the ASA for their 'apparent disregard' for the code as they did not provide a written reply for the contested points.

Related Articles

  • New edition of Top Technician 

    Read Top Technician online here

  • Dealer doldrums 

    FRANCHISED dealerships will have to rethink their approach to aftersales in 2012, according to an industry expert.

  • Renault to slash franchise network 

    MORE than a third of Renault dealerships are to shut their doors in the New Year as the car maker battens down the hatches for what it describes as a 'transition' year.

  • Aircon & more 

    The technical team at Valeo look at some common winter queries

  • New Unipart branches 

    FIVE Rapid Car Parts branches in Watford, Norwich, Lowestoft, Great Yarmouth and Cheshunt are now in the hands of Unipart Automotive after the company went into administration on December 6, following a period of 'difficult trading conditions'.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Calendar

Click here to submit an event

Facebook


©DFA Media 1999-2016

Mentés