Game for weld domination

GYS scoops award for welding game

Published:  10 June, 2010

Aftermarket couldn't resist the unusualness of the latest news from welding and battery charging company GYS. The company's online website game Master of Welding has been awarded the 2010 Prix Coup de Coeur marketing trophy. The award was presented at the French e-marketing awards for the best innovations in the field of digital marketing.

Neil Pulsford, UK commercial director of GYS said: "We are in the welding business which is a very serious business because we see so much around us that depends on safe welding practice through quality welding equipment. Often in our industry only traditional marketing methods are used but it is good to show innovative ways of brand building in a market such as ours. We created this game as a brand-awareness exercise as although we are well known in Europe, in the UK we are relatively new and we wanted to make people remember us and return to our website.

Related Articles

  • Diagnostic support 

    As Delphi gains more OE common rail contracts, the company is turning its expertise to its aftermarket products as the vehicles come out of warranty. Recently, its Multec diesel common rail system was chosen for the DW10C engine, a shared platform for Citroen, Fiat, Ford and Peugeot diesel vehicles. A number of replacement items are available including a high pressure pump, injectors and an electronic control unit.

  • Spark an interest in TT plugs 

    rong>A new line of twin-tip spark plugs has recently been launched by parts firm Denso.

  • 'Torque the torque' with ease 

    rong>A new ¼” TechAngle torque and angle wrench is available from Snap-on Tools, designed to save techs time while also increasing accuracy.

  • Charger Rings the changes 

    SmartCharge battery chargers have a seven-stage charging cycle and have been designed to diagnose, recondition and service vehicle batteries.

  • Gates expand on belt drive 

    Gates has expanded the number of replacement parts available for the accessory belt drive system. The programme includes OE equivalent multi-ribbed belts, all necessary metal components, tools, routing diagrams and technical bulletins to guide technicians.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Facebook


©DFA Media 1999-2016

Mentés