Servicesure Autocentres make the Wright choice

Sponsorship deal with UK number one and world number two darts player

Published:  28 March, 2017

Servicesure Autocentres, the garage programme of The Parts Alliance, is aiming to become a household name, and has taken its first throw via a sponsorship deal with UK number one and world number two darts player Peter "Snakebite" Wright.

Peter Wright will wear a Servicesure Autocentres logo on his shirt and become a brand ambassador, making personal appearances over the next year. The partnership was launched with a special event at The Parts Alliance head office in Solihull where Peter Wright took on all comers from the team.

While darts is the UKÂ’s fastest growing sport, Servicesure Autocentres is the UKÂ’s fastest growing garage network. The programme currently has 420 members, up from 258 less than three years ago, and there are plans for further growth.

Wider recognition

Servicesure Autocentres head Paul Dineen hopes the association with the sport in general and Peter Wright in particular  will help the scheme gain wider  consumer recognition: "Darts has seen a huge surge in popularity and millions of people attend tournaments or watch on TV every year. Peter has come along at just the right time for us for that exposure. Seeing the name 'Servicesure Autocentres' on TV for the first time ever - it can do nothing but help us.

"Servicesure Autocentres is the largest and the fastest growing garage network in the UK. Peter is on the up, UK number one, second in the world. We are both going in the same direction and I think joining forces in this is really important because it shows to the customer that we are forward thinking."

Paul continues: "The uniqueness of Servicesure Autocentres is that it's actually a soft franchise - unlike our competitors which demand signage etc. We leave it a bit more fluid and it's more or less a pick-and choose menu that the garage can go into. They have to be part of the Motor Ombudsman though - We actually insist on that as it keeps the quality up. The other angle is our national warranty, which is by far the best in the industry.

Commenting on the role of Servicesure Autocentres within the wider Parts Alliance offering, Paul says: "The Parts Alliance as a group is growing and people are getting us as a brand. They want to be part of it.

“We pride our Servicesure Autocentres programme on quality so we wanted a darts ambassador who fitted the same bill. Peter certainly stands out from the crowd, and that's where we want Servicesure Autocentres to be."

Snakebite speaks

Commenting on Servicesure Autocentres backing, Peter Wright said:  "I’m playing the best darts of my life at the moment and I’m thrilled to have the backing of Servicesure Autocentres. It's great to have them on board.

Peter is a great believer the independent sector -and used to be part of it himself before fame beckoned: "We use an independent garage - it was the garage I used to work for -before I started playing darts."

Asked if he recognised the value of the Servicesure Autocentres brand, Peter answered: "Most definitely yes. For the smaller garages it's great. The Servicesure Autocentres programme has a fantastic reputation in hundreds of garages across the UK and I’m very proud to be joining forces with such a successful brand.”

Related Articles

  • Bendix reintroduction “ahead of schedule”  

    GSF Car Parts says their programme to reintroduce Bendix brakes to the UK aftermarket is running ahead of schedule.

  • The Parts Alliance announce new ‘Best of Brakes’ promotion 

    The Parts Alliance has teamed up with Delphi for the second time in 2017 to run their new ‘Best of Brakes’ promotion.

  • HELLA and Hengst tie the knot 

  • Schaeffler (UK) and Liqui Moly combine on Chain Protect 

    Schaeffler (UK) has teamed up with Liqui Moly to offer  Chain Protect, an additive which helps ensure the longevity of the timing chain and its associated components. The crucial element of any timing chain replacement is the ‘breaking-in’ phase, when the new chain beds itself in to the old engine system. Using Chain Protect can help ease wear during this phase by up to 20%. During the installation of an INA timing chain KIT, a technician should apply Chain Protect to the timing chain and associated components. This helps create a robust layer on all point of contact surfaces, resulting in smoother chain function and reduced friction.

  • Launch UK awarded Best Business 2017 by Launch Europe 

    Launch UK has been awarded the “Best Launch Business 2017” accolade by the brand’s European division.The award is in recognition of its customer service and its commitment to supporting customers in all areas of business.

Most read content


Sign Up

For the latest news and updates from Aftermarket Magazine.


Where should the next Automechanika show be held?


Click here to submit an event


©DFA Media 1999-2016