Comma rebrands with new logo and strapline

New branding to demonstrate quality and outlook

Published:  10 January, 2014

Comma Oil has unveiled a new visual identity, including a new logo and strapline, as it seeks to strengthen its position in the aftermarket.

The re-brand includes a new logo, made up of two rings signifying the automotive nature of the business, and the company's commitment to moving forward. The strapline, 'Confidence comes from within' reflects the confidence Comma has in the quality of its products.

The new look continues into its packaging. Comma has introduced a distinctive new shape for its Performance Motor Oil (PMO) pack which features striking, clean lines exclusive to the Comma brand. New multilingual labelling carries the Union flag to reflect Comma's heritage as a British brand whose products are manufactured in the UK and distributed in global markets.

Comma spokesman, Mike Bewsey, explains the thinking behind the re-brand, saying: "This is an exciting time for Comma. We are building our presence internationally and we wanted a new brand identity to reflect this era - something that better reflects the very high quality offer we have. We needed it to be bold, modern and instantly recognisable as Comma. Just as importantly, we wanted people to recognise that the Comma brand symbolises quality and a product that they can trust. We decided to focus on the theme of confidence as we believe it is essential to our position as a provider of world-class products, and all of the support we offer."

Related Articles

  • Editor's Comment 

    This is the final newsletter of 2014 and this certainly has been a year of change. Companies have come and gone, technologies and emissions have been in the spotlight and the industry has had to adapt. Yet rather than look back, I'd like to look forward to what next year may bring.

  • Homework for the holidays 

    The annual Top Technician competition, which promotes and rewards the best repairers and workshops in the UK, invites fault-finders with at least three years’ practical experience to try out the initial online quiz over the Christmas break.

  • UAN and Unipart announce agreement 

    The United Aftermarket Network (UAN) has entered into a long-term arrangement with Unipart Autoparts.

  • IAAF award for NGK 

    NGK Spark Plugs has won the IAAF Car Supplier of Excellence award for the fifth time.

  • Forum access for Top Techs 

    UK AutoTalk has become the official forum for Top Technician. It will feature competition updates and enable entrants to take advantage of the wealth of information within the technician network.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Facebook


©DFA Media 1999-2016

Mentés