First Line's refreshed web presence

Three key brands get new look

Published:  24 January, 2014

First Line has completely overhauled its website, reflecting the changing face of the organisation.

Specifically designed to help users get the most from their visit, the site has a contemporary style, while still retaining familiarity with the previous version. However, core to the project was to ensure easier site navigation and therefore allow greater usability for customers and potential customers wishing to find out more about the company and its products. In addition, the design incorporates an interactive format, which means it also works well through both smart phones and tablets.

The new websites also allow users to search for parts using competitor references, as well as through applications for numerous vehicle marques. Once a product group is identified, individual parts can be viewed with the aid of images, to ensure the correct part is found.

Related Articles

  • Editor's Comment 

    This is the final newsletter of 2014 and this certainly has been a year of change. Companies have come and gone, technologies and emissions have been in the spotlight and the industry has had to adapt. Yet rather than look back, I'd like to look forward to what next year may bring.

  • Homework for the holidays 

    The annual Top Technician competition, which promotes and rewards the best repairers and workshops in the UK, invites fault-finders with at least three years’ practical experience to try out the initial online quiz over the Christmas break.

  • UAN and Unipart announce agreement 

    The United Aftermarket Network (UAN) has entered into a long-term arrangement with Unipart Autoparts.

  • IAAF award for NGK 

    NGK Spark Plugs has won the IAAF Car Supplier of Excellence award for the fifth time.

  • Forum access for Top Techs 

    UK AutoTalk has become the official forum for Top Technician. It will feature competition updates and enable entrants to take advantage of the wealth of information within the technician network.


Sign Up

For the latest news and updates from Aftermarket Magazine.


Where should the next Automechanika show be held?


©DFA Media 1999-2018