First Line's refreshed web presence

Three key brands get new look

Published:  24 January, 2014

First Line has completely overhauled its website, reflecting the changing face of the organisation.

Specifically designed to help users get the most from their visit, the site has a contemporary style, while still retaining familiarity with the previous version. However, core to the project was to ensure easier site navigation and therefore allow greater usability for customers and potential customers wishing to find out more about the company and its products. In addition, the design incorporates an interactive format, which means it also works well through both smart phones and tablets.

The new websites also allow users to search for parts using competitor references, as well as through applications for numerous vehicle marques. Once a product group is identified, individual parts can be viewed with the aid of images, to ensure the correct part is found.

www.firstline.co.uk

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