Branded Mobile Mechanic: New programme from Castrol

Published:  30 April, 2021

Castrol has launched a new Branded Mobile Mechanic programme. In addition to Castrol-branded workwear and vehicle decals, independent mobile mechanics joining the programme will be offered digital marketing support, online training and access to lubricants.

Marketing assets offered include digital banners for websites and social media channels, and a listing on Castrol’s online search tool that helps consumers find a local mobile technician.

The Castrol-branded workwear offered to every participating business includes polo shirts, softshell jackets, trousers, sweatshirts, waterproof jacket, waterproof trousers, and LED beanie hats. Every Branded Mobile Mechanic also gets a portable Castrol-branded gazebo. The value tots up to a total of £2,500.

Amanda Taylor, UK Marketing Manager at Castrol commented: “This programme has been created to support a fast-growing, dynamic segment within the independent workshop sector, and we’re excited about its potential. Through this programme we are engaging with conscientious and well-respected mobile mechanics who wish to associate themselves with trusted aftermarket brands, and we are helping them take their business to a new level – both reputationally and commercially.”

The programme has been developed in partnership with The Race Group, part of Certas Energy. Michelle Rice, Marketing & Business Development Manager at The Race Group, added: “We’ve seen sustained growth in the mobile technician sector, and demand for such services has increased markedly during the pandemic as customers have become unwilling or unable to visit workshops in person. We work with mobile technicians that are already operating to a very high standard and have excellent reputations. This new association with the trusted Castrol brand will enable them to further elevate their profile and drive additional income.”

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