Driving up in popularity: 75% prefer staycations

Published:  07 June, 2021

75% of motorists said their attitude and interest in the idea of a staycation has increased due to COVID-19, according to new research.

The survey, conducted by Bridgestone to celebrate the launch of the new Bridgestone Potenza Sport tyre, also found 23% would rather drive over their previously preferred mode of holiday transport which was by plane.

66% of respondents said they would travel for the joy of driving. The Inverness to Nairn circular route in Scotland was voted as most beautiful destination for a driving escape. Kendal to Keswick in the Lake District came second with 17% of the vote, while the coastal Devon rouet took 9.7% of the vote and came third.

Worryingly however, the survey also found that 27% of people only sometimes or never check their tyres before a long-distance trip, meaning garages should be pushing summer checks as a promotion for their less mechanically able customers.

Commenting on the findings, Andy Mathias, Marketing Manager for Bridgestone North Europe Region said: “A driving escape is the perfect way to unlock a plethora of exciting and varied destinations that we are lucky to have in the UK, from stunning mountain tops to remote beaches. However, it is not just about the destination as the journey itself can make for an exhilarating escape.”

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