New website prompts growth for Gateshead garage

Published:  29 October, 2021

Gateshead-based Team Valley Service & MOT Centre, which says it is the largest independent garage in the North East, saw a turnover increase by £125k in just eight months to August 2021, and attributed its success to its new website.

Owner Marvin Campbell said: “It’s estimated that 70 percent of UK motorists would rather use an independent garage than a main dealer, and given the best way to reach those customers is online, we knew we had to overhaul our website and make it really work for us. It’s safe to say it’s certainly done that. Business is snowballing.”

The new site was built and launched by Garage Services Online, and within weeks Team Valley Service & MOT Centre saw the impact. The garage getting three leads a day directly from the website, and converting 70% of them into sales.

Marvin continued: “The figures are there in black and white, we can’t believe it. In direct website bookings alone, we’re now doing over £1k a week. And then there are all the calls it generates and those new customers recommend us too. We knew the website would be a good investment but this has been beyond what we expected. I’ve had to take on three extra staff and invest in two more ramps.

“Appointing Garage Services Online to design, build and manage the website has proved to be a game changer for us. The time commitment at our end was only about an hour; they’re professional and slick so this was a big tick from me.

“Making the investment wasn’t a hard decision either. No upfront costs and the site only had to generate a car service a month to pay for itself. It’s blown that into orbit already and there’s other cost savings too. The amount we used to spend on advertising alone has reduced by 60 percent. That in itself has covered the website cost 20 times over.”

Jim Lang, Managing Director of Garage Services Online said: “We’ve been creating websites for the independent garage sector for over 10 years and the best thing about the job is seeing the real difference they can make to businesses like Team Valley Service & MOT Centre.

Jim added: “These are their interim results; we can’t wait to see them after a year.”

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