Double-win for Kalimex at JLM Awards

Published:  06 January, 2022

Kalimex, UK distributors of JLM Lubricants was won two awards at the second JLM Lubricants Distributor awards’ ceremony, held recently as a combined digital/live event at the Circuit Zandvoort, home of the Formula 1 Dutch Grand Prix.

There were 11 awards up for grabs included Best Marketing Campaigns, Top Sales, Distributor Personality of the Year and Social Media Superstar. Kalimex not only won the prize for Top Sales for the second year running, but the company’s very own Colin Benzie was named Marketing and Sales Employee of the Year.

Commenting on the awards Gilbert Groot, founder and CEO of JLM Lubricants said: “These awards celebrate those JLM distributors that have really gone the extra mile when it comes to driving their JLM sales and taking full advantage of all the marketing materials and the support we offer them.

“It was great that Colin could collect his well-deserved award and representing Kalimex, he also collected the coveted trophy for top sales. Mike Schlup, Kalimex MD recognises the importance of ongoing marketing - promoting JLM as a brand and at the same time show casing the trade trusted JLM product lines that mechanics prize in the UK.”

Gilbert added: “The last two years have been the toughest on record with the global pandemic, but Mike and his team have managed to substantially increase their JLM sales and the range of JLM products they supply – proving that great products and an unwavering commitment to ongoing targeted marketing is the winning approach.”

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