Top Service Advisor
Hope Jepson 7 January 2026 About the Competition
In every successful independent garage, there’s one role that connects all the dots – customers, technicians, workflow and profitability.
The Service Advisor. The Top Service Advisor Award recognises the individuals who set the standard in communication, organisation and customer care within the UK automotive aftermarket. This award celebrates the people who keep workshops running smoothly, build long-term customer relationships and represent the face of the business every single day.
We know that service advisors are critical to:
- Customer confidence and retention
- Clear communication between workshop and customer
- Managing expectations, estimates and authorisations
- Supporting technicians and workshop efficiency
- Protecting the reputation and profitability of the business
A great Service Advisor adds value, reduces friction, and helps the entire business perform smoother and that’s why we want to recognise the very best.
What’s it all about?
This award shines a light on Service Advisors who consistently:
- Deliver outstanding customer communication and care
- Demonstrate strong organisation and attention to detail
- Handle complex situations professionally and calmly
- Support technicians and workshop workflow
- Represent their business with integrity and pride
What’s involved?
Entries are assessed by a panel of industry experts who understand the pressures of the role and the realities of running a workshop.
Judging focuses on:
- Customer handling and communication skills
- Organisation, accuracy and professionalism
- Understanding of workshop processes
- Problem-solving and decision-making
- Contribution to the overall success of the business
The Process
Round 1 – Core Questions
A short online test covering the foundations of a good service advisor. Multiple choice answers
Semi-finals – In-Depth Responses
Further questions and evidence around operations and processed undertaken as a Service Advisor.
Finals – In person interview at Finals Day 14th November 2026
A conversation with the judging panel to discuss your approach and experiences within the role.
This process gives you the opportunity to reflect on your abilities, identify strengths, and highlight the positive steps you’re already taking.
Why Enter?
For Service Advisors:
- Industry-wide recognition for your skills and professionalism
- Career-enhancing credibility within the aftermarket
- Networking with leading garages and industry partners
- Feedback and insight from experienced judges
For garage owners:
- Recognition for developing and supporting key team members
- A powerful recruitment and retention tool
- Independent validation of your business standards
- A badge of quality that builds customer trust
Many previous finalists proudly showcase their achievement on their websites, in reception areas and across social media.
How to Enter – It’s Free!
- Head to the Top Garage portal via the link below.
- Complete the registration to log into the portal.
- Be sure to complete the first round of questions before the first round closes! This is a series of 30 multiple choice questions. You can only complete the test once (we will take your first score) and you only have 20 minutes.
- Done! We wish you the best of luck!