08 Oct 2026
The voice of the independent garage sector

Ben serves up hearty events menu to help those struggling

Automotive industry charity Ben has unveiled new details about its two biggest events of the year in a bid to raise a total of £150,000 to help fund its life-saving support for those struggling or in crisis.

Ben’s Big Breakfast aims to serve up food for thought and encourage everyone to dish up practical support by organising a breakfast get-together during the week of World Mental Health Day, which will be marked on October 10.

According to the charity’s recent research, one in four automotive people are struggling with their mental health and 29% are experiencing loneliness, so breakfast can be an ideal opportunity for colleagues to catch up with a coffee or bond over a bacon butty, Ben said.

Automotive companies or groups are invited to host a breakfast event during the week of October 7-13 and encourage colleagues, customers, friends and family to bring, bake or make a spread and then sell their goodies to raise money.

Meanwhile, the charity has revealed this year’s Ben Ball will be a ‘Great Gatsby’-themed event with all the glitz and glamour of the 1920s.

Entertainment at the ball will be from the Electro Swing Project. As featured on London’s West End, the awe-inspiring show will be by the same performers who captivated the Ben Ball 2020 audience with their ‘Greatest Showman’ performance.

To find out more about supporting Ben’s Big Breakfast click here.

Limited tickets are available for the Ben Ball, so click here to get yours today.