BookMyGarage updates Tier Programme with local market focus

5 October 2026  

BookMyGarage has updated its Tier Programme to take greater account of local market conditions when assessing garage performance.

Launched in February 2024 for garages using the company’s Accelerate package, the programme recognises businesses based on measures including customer satisfaction, reliability, booking performance and customer service.

BookMyGarage said one in four garages on Accelerate has achieved Tier status, with Tier garages receiving around 2.8 times more bookings than non-tiered garages.

Following analysis of more than two years of marketplace and consumer data, the company has now revised the programme so garages are assessed in the context of local competition rather than relying solely on national benchmarks.

Jessica Ruddick, Chief Marketing Officer at BookMyGarage, said: “As our marketplace data has become increasingly sophisticated, it became clear that measuring garages against national benchmarks alone did not always reflect the realities of local markets.

“Our new approach ensures the opportunity to achieve our Tier status is assessed in the context of local competition, creating a fairer and more relevant system while maintaining the standards that customers expect.”

BookMyGarage said its platform generated £158 million of work for garage partners over the past year, while bookings increased by 41%. Garages using Accelerate achieved an average 820% return on investment between 1 July 2025 and 30 June 2026, with an average final invoice value of £297.

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