88% online traffic increase for lead generator during lockdown

20 July 2020  

 Independent garages were actively sought out by motorists left unsupported by the mass closure of franchised dealers during lockdown, with garage lead generator site autoadviser.co.uk seeing an 88% increase in traffic over the period.

Alex Taylor, founder of AutoAdvisor.co.uk, said: “We’ve seen the biggest rise in traffic to the site in the past four months and, with dealerships closing, it meant more business and demand for independent garages.

“With a 70% drop in car journeys at the height of the lockdown, combined with the MOT extension and dealerships closing, motorists decided to go online and seek support to help keep their vehicle on the road.”

The MOT extension also brought forth a  previously under-used streak of self-reliance in motorists who were looking ensure their vehicle was roadworthy.

AutoAdvisor.co.uk responded with a series of self-help videos available at https://www.autoadvisor.co.uk/blog/