Batteries make a stand

13 August 2010  

rong>A new retail concept from Exide based on a good, better and best sales approach aims to empower consumers to select between Classic, Excell and Premium options and boost gross margins up to 70%.

/>A display stand includes a guide that allows consumers to identify the battery options suitable for their

/>The retail concept was tested with a national retailer who had been experiencing declining margins. The concept bolstered their gross margins to 6