Supersonic: The Parts Alliance hosts first National Conference

29 March 2019  

The Parts Alliance held its first ever National Conference in Manchester last week.

300 managers converged at the Concorde Conference Centre underneath the supersonic plane on Friday 22 March. Outgoing CEO Peter Sephton, who announced his retirement on Wednesday 20 March following six years with The Parts Alliance, opened the event before handing over to new President and COO Neil Croxson, who said:  “The National Conference was a fantastic opportunity to have all of our managers together for the first time and it’s an important milestone for us. Our business is on an exciting journey of growth and we’re in a unique position where we’re able to offer our customers the strength of a national brand alongside the fantastic local service and support they’ve come to expect from our branches.”

Managing Director Jonny West and Divisional Directors Steve Gray and Emma Tiernan also provided updates on key projects and business targets, outlining plans for network optimisation, distribution investment, operational improvements and commercial strategy developments.

Neil added: “We knew the exhibition area would be a valuable addition to the conference, but the fantastic feedback we’ve had from both those who visited the stands and those who manned them has surpassed our expectations.”

The event concluded with an evening meal where guests were treated to a surprise awards ceremony celebrating the success of the branch network from the past year.

GSF Banbury was crowned ‘Branch of the Year’, while SCMF Croydon was awarded ‘New Branch of the Year’. Both branches had performed excellently against an extensive set of KPIs judged by a panel of senior leaders.