Tetrosyl unveils BTCC team sponsorship

27 February 2020  

Tetrosyl has teamed up with Ciceley Motorsport, and has unveiled its plans for their 2020 Kwik Fit British Touring Car Championship campaign (BTCC).

The lubricant manufacturer’s newly streamlined range is providing the headline name for the team, which is known as Team Carlube Triple R Racing with Cataclean & Mac Tools.

Peter Schofield, Tetrosyl Group Chairman, said: “We are all aware of the benefits that the BTCC brings with huge trackside audiences and massive television coverage and fan appeal so it is the perfect shop window for us. I am looking forward to a very successful relationship.”

This is the first time that Ciceley has run two cars in the same colours and same banner as they have previously run two separate one-car teams. Adam Morgan and Dan Rowbottom will drive the two cars.

Team Principal Russell Morgan commented: “It is really exciting and positive to welcome Tetrosyl on board to promote its Carlube Triple R brand. Having two cars in the same colours is a first for our team and offers not only double exposure for our sponsors but also increases our chances of scoring points in the teams’ championships.”

“This is a fantastic opportunity for Cataclean,” said Ross Baigent, the founder of Cataclean Global Ltd. “We gained huge profile from our maiden season in the BTCC last year and now to be a major partner with a two-car team is a perfect marketing opportunity, and to link up with Tetrosyl and Mac Tools offers excellent synergies for us all as businesses.”

Chris Chaplin, International and Trade Marketing Director at Tetrosyl said: “Many of our supply and distribution partners will enjoy VIP hospitality, courtesy of Tetrosyl, within the Team Carlube Triple R Racing branded awning connected to the team’s transporter truck at each and every race during the season. The BTCC offers some incredible exposure for the Carlube Triple R brand as well as all the other Tetrosyl products advertised on the car, including the recently launched Car Gods detailing range and of course Quinton Hazell car parts and TJ Filters. Our return to the BTCC signals our full commitment to the Carlube Triple R brand and our intention to continue to fully support our loyal distribution partners.”

The Kwik Fit British Touring Car Championship launches at Silverstone on 17 March with the opening rounds at Donington Park on 28-29 March. All race day action is covered live on ITV4.