New parts brand to enter aftermarket

4 July 2022  

A new parts brand is opening in the UK, with its global HQ based in London. SMIC Autoparts is an offshoot of Indian manufacturer and distributor Sona Mandhira Private Limited (SMPL), and has set up its head office in Knightsbridge, backed up by a distribution centre in the Midlands.

SMIC Autoparts will use an established distribution network in the Middle East, Europe, North America, South America and Africa via its offices in the UAE and India. A U.S office is due to open later this year.

According to Mandhira Kapur, founder of SMIC Autoparts and CMD of SMPL, the aim is to make SMIC Autoparts the number one car parts brand in the world: “I believe in daring to be different so I’ve moved our global headquarters to London because I believe the UK’s automotive aftermarket industry is an exciting place to be and a natural gateway to our European and North American expansion. We’ve also opened a sister office in Dubai to amplify our MENA links. We’re bringing a start-up, entrepreneurial approach to launching our new product line here and eventually helping resolve the availability crisis deeply affecting the industry.”

She added: “We can’t wait to be out talking to the industry about our new product lines and expect to see our distinctive Lion logo in garages up and down the country in the very near future.”

The e-commerce platform will go live in autumn 2022. In the meantime, For more information, email: enquiry@smicautoparts.com