On-RAMP for new COO

2 May 2023  

Rob Williams was recently named as Chief Operating Officer at Peterborough-based repair and maintenance plan provider RAMP, which is best-known for its Warranty 4 Life offering.

In his new role, Rob aims to work with motor dealers, vehicle brokers and service providers to introduce them to the benefits of maintenance plans, compared to the more commonly regulated products, such as tyre and alloy and SMART insurances.

He observed: “We’re seeing an increasing number of dealers looking at alternative products allowing them to protect their profitability when it comes to value added products, whilst achieving high levels of customer retention beyond the point of sale. We offer a compelling reason for dealers to move towards maintenance plans that help them achieve both of these goals. Additionally, maintenance plans helps dealers to bring well-maintained vehicles into stock.”