Autotech Communications appointed PR Agency for Top Technician, Top Garage and Top Apprentice
14 April 2025 
Autotech Communications has been named the official PR agency for the Top Technician, Top Garage, and Top Apprentice competitions – three of the most prestigious and fiercely contested awards in the UK’s independent automotive aftermarket.
As the appointed PR agency, Autotech Communications will spearhead a targeted campaign to expand the reach of these renowned awards. The campaign will highlight participant stories, raise awareness of the competitions’ growing influence, and celebrate the skill, professionalism, and innovation that define the sector.
“These awards are a platform for showcasing the very best of our industry, from seasoned technicians and standout garage businesses to the talented apprentices who represent its future,” said Mike Ruff, Director at Autotech Communications. “These competitions are more than just awards. They’re a benchmark for excellence. By sharing the stories behind each success, we aim to inspire others, champion the importance of continuous improvement, and celebrate the skill and dedication found in workshops across the UK.”
Launched in 2002, Top Technician has set the standard for testing the diagnostic expertise of vehicle technicians. In 2018, the Top Awards programme expanded with Top Garage, recognising independent businesses that excel in service, professionalism, and operational excellence. Now, in 2025, the introduction of Top Apprentice provides a much-needed platform for the next generation of automotive talent.
This year’s Top Award finalists will face an array of demanding challenges, from complex diagnostic assessments in Top Technician and in-depth business evaluations in Top Garage, to practical, hands-on tests for up-and-coming technicians in Top Apprentice. Winners will be announced at a high-profile awards evening on Saturday, 15th November 2025, at the DoubleTree by Hilton Coventry.
“It’s great to have the backing of Autotech Communications,” said Ryan Fuller, Managing Director at the Top Awards. “With their support, we look forward to reaching new audiences and showcasing the exceptional talent within the UK’s independent garage sector.”
Autotech Communications is a specialist PR agency focused solely on the UK’s automotive aftermarket. With deep-rooted industry knowledge and strong journalistic background, Autotech helps aftermarket brands cut through the noise, connect with their audiences, and build lasting impact.
Garages, technicians, and apprentices invited to put their skills to the test in what are widely considered the aftermarket’s most prestigious honours online here: https://aftermarketonline.net/toptechnician-topgarage/. Entries for Top Technician will close at the end of April, while applications for Top Garage and Top Apprentice remain open until the end of May.