Naden named Frasle Mobility digital content executive

3 February 2026  

Frasle Mobility, whose UK brands include Juratek, Abtex, Fras-le and Nakata, has further strengthened its UK marketing team with the appointment of Olivia Naden as digital content executive.

Frasle said Naden, who has a strong B2B marketing background and having recently completed a master’s degree in international marketing and management, is well-equipped to hit the ground running in her new role.

She will be responsible for all aspects of digital marketing across Frasle Mobility’s house of brands.

Naden joins the business at a time of continued investment and expansion. Having launched the Nakata brand into the UK market last year with an extensive wheel bearing range, the company is now set to launch a comprehensive range of steering and suspension components in the first half of the year.

Naden said: “The expanding product portfolio and the creative opportunities this presents to help bring the brands to life in meaningful and engaging ways is very exciting.”

Holly Brailsford, marketing manager for Frasle Mobility in the UK, said: “The creation of the digital content executive role was a natural progression for us as the business continues to grow, and we’re thrilled to have Livv join the team.

“She’s bringing plenty of fresh energy and ideas to the table which we can’t wait to put into practice, not only for our brands, but to also help support our customers.”