Comma rebrands with new logo and strapline

10 January 2014  

Comma Oil has unveiled a new visual identity, including a new logo and strapline, as it seeks to strengthen its position in the aftermarket.

The re-brand includes a new logo, made up of two rings signifying the automotive nature of the business, and the company’s commitment to moving forward. The strapline, ‘Confidence comes from within’ reflects the confidence Comma has in the quality of its products.

The new look continues into its packaging. Comma has introduced a distinctive new shape for its Performance Motor Oil (PMO) pack which features striking, clean lines exclusive to the Comma brand. New multilingual labelling carries the Union flag to reflect Comma’s heritage as a British brand whose products are manufactured in the UK and distributed in global markets.

Comma spokesman, Mike Bewsey, explains the thinking behind the re-brand, saying: “This is an exciting time for Comma. We are building our presence internationally and we wanted a new brand identity to reflect this era – something that better reflects the very high quality offer we have. We needed it to be bold, modern and instantly recognisable as Comma. Just as importantly, we wanted people to recognise that the Comma brand symbolises quality and a product that they can trust. We decided to focus on the theme of confidence as we believe it is essential to our position as a provider of world-class products, and all of the support we offer.”