Motor Codes announces new advertising strategy

9 April 2014  

Motor Codes is launching a new advertising campaign with Amscreen, that will be seen in petrol filling stations across the central region of the UK.

The initial seven-week run will see adverts for the Motor Codes garage finder and online reviews system in more than 400 locations covering Derby, Nottingham and Stoke and down as far as Luton, Milton Keynes and Swindon. The campaign is expected to reach an audience of around 19 million people.

Managing director, Chris Mason explains: “The value of subscription to Motor Codes is directly measurable by the number of people who leave feedback on the site and the number of people who read that feedback and then go on to make a booking at a garage.  In the last 12 months, we’ve doubled the volume of online reviews we receive each month.  This partnership with Amscreen is specifically focused on increasing that consumer engagement, raising exposure for subscribers and, ultimately, boosting business.”