Andrew Page announces rebranding exercise

18 July 2014  

Motor factor Andrew Page is to rebrand its Camberly Auto Factors stores and bring them in line with the parent business.

All stores in the group will be rebranded as: Andrew Page, the Auto-parts People, which the company states will reflect its future direction. The move is an aim to recognise both brands, tying in their past to the business as it moves forward. The group will now operate nationally under the new branding while retaining its local motor-factor values.

Sales and Marketing Director Simon Mulin comments: “”We understand that there is a great deal of goodwill to both of our brands, and the decision to bring these two families together under one title was not taken lightly. However, as we look to the future and expand into new operations, it’s important that we present a clear identity to our customers, staff and our suppliers.”

All 27 Camberley Auto Factor sites will have their signage changed by the end of September, while all Andrew Page sites, including its logistics centre at Markham Vale, will also receive the new branding.

The news follows the company’s announcement that it is re-joining The Parts Alliance as an associate member.