Hella Pagid to hit the market

7 September 2012  

BRAKE specialist TMD Friction has joined up with Hella to launch a new brand for the aftermarket. Each firm will hold an equal stake in the new brand, which is to be known as Hella Pagid. In the UK the parts are currently distributed by ECP and it is though that this will continue to be the case. However in Europe the new brand will be distributed directly by Hella.

An on-the-shelf date of January 2013 for the new product is planned, subject to all the usual competition law approvals.