15 Nov 2026
The voice of the independent garage sector

Advice time

DESPITE frequently being responsible for maintaining and servicing family cars, the majority of female drivers would rather go to the doctor than their local garage, according to a survey by insurance firm Shelia’s Wheels.

Below, Steph runs through her tips for dealing with female customers:

Treat her with respect

Use your prices as a selling point

Ask your female employees what they think

What else can you do for her?

Make the most of all quality credentials

Cleanliness