Range responds to market shift

23 July 2014  

The Varta range of batteries are supplied by Manbat, alongside the Lucas brand and its own Numax range which was introduced back in 2002. This range now offers three models in response to a shift in the market. Manager Myles Pemberton explains: “There has been a shift in the market in recent years as a host of very cheap, low quality batteries have flooded the aftermarket and disrupted its balance. Therefore, although we will not compromise in the quality of the range, we have refreshed the product offering to reflect the requirements of our customers.” Standard, Premium and Supreme models are made on its behalf by OE battery manufacturers and feature punch-plate technology which means their durability is beyond what cheaper alternatives offer. The revised range is now available at an entry level price.