21 Jun 2024
The voice of the independent garage sector

AA and Drivetech prepare for future growth with brace of new appointments

New appointments have been made at AA Business Services and Drivetech.

Sarah Millward, who was previously AA B2C Strategy Director SMR, has been named as Director of OEM and New Business. She has been with the AA for 22 years in a number of roles, In her new role, Millward will focus on The AA’s manufacturer relationships.

Commenting on her new role, she said: “I am lucky enough to have had multiple roles across the company which has given me a broad and deep understanding of all parts of the AA, as well as the automotive industry. I am excited to be sharing my vast experience with the Business Services team and our customers.”


Meanwhile, Leo Taylor has been promoted to become Head of Products. He joined the AA in 2020, with almost 20 years of experience in business development and more at a number of companies including Alphabet and BMW Group. He said: I’m really excited about bringing my substantial OEM and Drivetech experience into the wider AA Business Services remit, as we lay the ground for substantial future growth, while also aligning our products with the new consumer duty regulations that are coming in. The opportunities in this sector really are immense.”

James Starling, Director, AA Business Services, added: “We are really excited to strengthen our team with two new exciting appointments.”