ASA rap gearbox firm

2 May 2012  

SPECIALIST gearbox firm Geartronics has been rapped by the Advertising Standards Authority (ASA) on ‘misleading’ claims on its website.

A commercial rival complained about seven points raised by the company, all of which were upheld. The website stated that the firm produced the ‘world’s best Sequential gearbox Electronic systems’ at the top of the homepage.

The website went on to list a line of ‘advantages of pneumatic over electronic solenoids’, such as Air actuators do not suffer a reduction in force output when the temperature increases. However the complainant said that all of the points mentioned were either subjective or misleading – and the regulator agreed.

The ASA told Geartronics to remove the claims in their current form and to ensure they held robust evidence to substantiate objective comparative claims in their future advertising.