ATS closures ‘opportunity for independents’, says GSO

ATS Euromaster’s plans to close more than 80 UK branches, putting hundreds of jobs at risk, presents new opportunities for growth, according to Garages Services Online.

GSO said while closures pose a significant challenge for employees, they also create openings for independent workshops to attract new customers seeking reliable, high-quality service.

ATS did not respond to Aftermarket online’s request for a statement about its closure plans.

However, GSO managing director Jim Lang said: “Independent garages are well-placed to fill the gap left by these closures.

“With strong local connections, personalised service, and flexibility, independents can offer a level of care that larger chains often can’t match.”

According to GSO the  closures, representing a third of ATS’ UK network, are driven by rising operational costs — a challenge that was echoed by 89% of vehicle repairers in a recent survey by The Motor Ombudsman.

That survey identified these rising costs, along with utility bills and taxes, as their biggest challenges for 2025.

In response, GSO said it is further refining its work to get more garages actively doing business online.

“Garages that strengthen their online presence will be in the best position to attract new customers and secure more profitable work,” Lang said.

“By using tailored digital strategies, independent workshops can ensure they’re visible when drivers in their area are searching for trusted services.”

GSO, which specialises in bespoke website development that boosts rankings and generates high-value bookings, has a track record of delivering more than 1.2 million organic Google visits annually for independent garages, 

“Every garage has its own strengths and business goals,” Lang said.

Lang said GSO will be introducing an expanded range of services in the coming weeks to support garages going for growth.