Automechanika Birmingham helps bring joy to the vulnerable

19 December 2022  

Automechanika Birmingham recently helped support the biggest ever free Christmas party, One Day at Christmas, arranged by events industry publisher Mash Media for those alone or vulnerable over the festive period.

Held on 5 December simultaneously in London, Birmingham and Glasgow, the events industry pulled together to support the event, welcoming over 900 people across three venues. Guests at the One Day at Christmas party enjoyed a traditional Christmas dinner, as well as entertainment in the form of carol singing, bingo and festive games.

The occasion is held against an increasingly bleak backdrop for some older people. A survey from Age UK exposed that inn 2021 nearly a million older people didn’t have anyone to celebrate the festive period with. This year, the situation has been compounded by the cost-of-living crisis, with two in five now unable to eat out, go on trips and do physical activity because of the cost.

Alex Jones, Marketing Director at Messe Frankfurt UK, organisers of Automechanika Birmingham, observed: “We’re delighted to have helped organise the One Day at Christmas event as our chance to give back to the community – and ensure no one is left alone this Christmas.” Automechanika Birmingham designed invitations, organised the guestlist and provided general advice.

Alex continued: “We’re looking forward to supporting One Day at Christmas once again next year as we’re very passionate about helping those who are lonely and vulnerable, particularly through our work with automotive mental health charity BEN.”

Mash Media Managing Director Julian Agostini, added: “We had so many volunteers and support from the industry, and we’d like to thank everyone for their effort and putting everything into it. Our wonderful industry creates experiences and gets people together.”

For more information, email: eparker@mashmedia.net