Banner plugs into The Shortis Group

23 February 2023  

Banner has joined forces with The Shortis Group via a new product distribution agreement that will see the company stock Banner’s range of automotive batteries, as well as products under the Duracell brand, for which Banner holds the licence.

The Shortis Group will be supplying Banner’s automotive batteries through its EU and EU Linco motor factors, while both Duracell and Banner items will be available through its Fast-Fit and Wilco Motosave fitting bays, as well as at a number of Wilco Motor Spares locations.

Banner’s Commercial CEO, Andreas Bawart said: “We are delighted to be working with The Shortis Group in the UK. They, like ourselves, are an established, family run business with unrivalled experience when it comes to automotive parts supply. Given the synergy that exists between both businesses, we are looking forward to working with them closely to provide their customers with access to both Banner’s comprehensive original equipment and Duracell battery product offering. We are confident that it will prove to be a very successful and mutually beneficial relationship.”

Managing Director of The Shortis Group, Richard Shortis added: “Everyone associated with The Shortis Group is extremely excited to be working with an O/E manufacturer like Banner, and promoting both the Banner and the Duracell automotive brands across our network of over 100 sites. We are confident the agreement will give us a significant competitive advantage within the area that the group operates in – from North Yorkshire to the Thames – and in relation to our retail shops, fitting bays and trade distribution outlets.”