Ben launches Christmas lifeline on World Kindness Day

14 November 2025  

Ben, the automotive industry charity, has launched its Christmas Families project  which is a lifeline for automotive families as Christmas is fast approaching.

The project, which runs until December 15, was launched yesterday on World Kindness Day.

In its sixth year, the project provides financial, emotional and wellbeing support for automotive people and their families who are struggling to make ends meet, during the festive period. In the lead up to Christmas Ben can help eligible families with the following:

• Food costs – making sure no-one goes without food over the coming weeks, and that each family has a festive meal on the table;
• Financial support – to ease the burden of household bills or essential household items;
• Emotional and wellbeing support – offering a listening ear and guidance during what can be a challenging time of year;
• Gifts under the tree – families with children will receive a voucher to buy a Christmas gift, so that every child will receive a gift to help make their Christmas feel extra special. Ben will also provide an extra gift for all children.

Since Christmas 2020, Ben has supported almost 900 adults and children through the project, bringing hope and relief during one of the most financially difficult times of year. With the cost of living continuing to put pressure on households, Ben anticipates even more families could benefit from this initiative.

‘World of difference’

One family told Ben last year: “Your support has been invaluable during such a challenging time for our family. Receiving Ben’s Christmas families support has truly touched our hearts. The e-vouchers for Christmas dinner and gifts for the children will make a world of difference to us this holiday season.”

Ben is again working in partnership with The BMTA Trust which is supporting this project.

Claire France, support services lead at Ben, said: “Christmas should be a time of joy and togetherness, but for many families it can be incredibly stressful when finances are stretched.

“Through our Christmas Families Project, we’re here to make sure automotive families are supported and don’t have to face these challenges alone. Whether it’s help putting food on the table, ensuring children have presents to open, or offering emotional support, Ben is here to help make this Christmas a little brighter.”

Ben is encouraging anyone working (or who has worked) in the automotive industry who is worried about making ends meet this Christmas to ask for support.

If you, or someone you know, works in the automotive industry and needs help this Christmas, get in touch using Ben’s free and confidential helpline (08081 311 333) or visit http://www.ben.org.uk/ to use webchat.

And visit www.ben.org.uk/supportBen to show your support for Ben and your automotive family.