21 Jun 2024
The voice of the independent garage sector

Bridgestone unveils EV-ready Alenza

Bridgestone has unveiled a new tyre designed specifically for the BMW iX. The Bridgestone Alenza tyre features Bridgestone’s proprietary and lightweight ENLITEN technology to reduce tyre rolling resistance and weight by up to 20%. The tyre also offers a specially-developed material compound and tread pattern that is intended to aid the BMW iX’s four-wheel drive transmission and eDrive technology.