13 Jul 2024
The voice of the independent garage sector

Castrol launches MAGNATEC marketing campaign

Castrol has launched a three-month multi-channel marketing campaign to raise consumer awareness of its extensive range of MAGNATEC lubricants across the UK, with a toolkit including brochures and wallcharts available to workshops introduce and promote Castrol MAGNATEC to their customers.

The company says that 39.9% of the car parc can be serviced using five MAGNATEC products, and to help promote the range as part of the campaign, Castrol has also designed a new MAGNATEC Case master image based on the company’s new product packaging. The design uses 20% less plastic in its five-litre bottle.

The new marketing materials also showcase Castrol’s new brand identity, including the company’s updated logo.

For more information, visit: www.castrol.com/en_gb/united-kingdom/home/car-engine-oil-and-fluids/engine-oils/engine-oil-brands/castrol-magnatec-brand/magnatec-protects-campaign.html