Castrol launches MAGNATEC marketing campaign
Castrol has launched a three-month multi-channel marketing campaign to raise consumer awareness of its extensive range of MAGNATEC lubricants across the UK, with a toolkit including brochures and wallcharts available to workshops introduce and promote Castrol MAGNATEC to their customers.
The company says that 39.9% of the car parc can be serviced using five MAGNATEC products, and to help promote the range as part of the campaign, Castrol has also designed a new MAGNATEC Case master image based on the company’s new product packaging. The design uses 20% less plastic in its five-litre bottle.
The new marketing materials also showcase Castrol’s new brand identity, including the company’s updated logo.