Castrol launches new campaign

28 March 2022  

Castrol has launched a ‘Castrol EDGE Recommended by Experts’ marketing campaign and is offering garages in its branded network the chance to win a range of free promotional materials.

The winning business will be visited by a professional photographer, funded by Castrol, to take photographs showcasing the workshop and its staff. The winner will receive five personalised workshop posters, a 3.5-metre indoor banner, and a digital web banner to promote the business in conjunction with Castrol EDGE.

The campaign looks to take advantage of the brand recognition enjoyed by Castrol EDGE, while the Castrol Service network now includes more than 5,000 workshops across Europe.

Shailendra Gupte, Marketing Director EMEA at Castrol observed: “This is an opportunity to give back to our Castrol Branded Workshops, helping them take their businesses to a new level. Recent industry research found that mechanics were more inclined to recommend Castrol to customers than any other leading brand, and a third of new cars across the European Union, UK, Switzerland, and Norway leave the factory with Castrol in their engine. We’re helping independent workshops harness that brand recognition to drive their own profiles, boost revenues and increase loyalty of their customers.”

The winning garage will receive personalised promotional items after 31 May 2022.

To be in with the chance of winning, workshops can enter the prize draw at: www.castrol.co.uk/castrolspecialist