Castrol turns 125 and unveils new strategy
22 January 2024 
Castrol is celebrating its 125th anniversary in 2024, and to commemorate the milestone has used the occasion to unveil its ‘Onward, Upward, Forward’ strategy along with a special 125-year commemorative logo that will be used throughout 2024 in events and sponsorships across the world.
The company was founded on 9 March 1899 as CC Wakefield & Co. Limited by Sir Charles Wakefield. This eventually became Castrol as we know it today.
Michelle Jou, CEO of Castrol concludes: “As we celebrate 125 years, Castrol is not just reflecting on the past but charting a course for the future. Our ‘Onward, Upward, Forward’ strategy embodies our dedication to accelerating our customers’ progress, helping them face the challenges of tomorrow. We aim to grow our core business in new ways, using our cutting-edge technology and our trusted global brand to stay at the forefront of our sector. We’re developing more circular offers to help customers achieve their sustainability goals, and exploring exciting new growth opportunities beyond lubricants.”
She added: “It’s a privilege to take Castrol’s 125-year-old iconic brand forward to serve the changing needs of customers and set our business up for future success.”
For more information, visit: www.castrol.com