Ecobat Battery relaunches as Veloris
3 December 2025 
Leading European independent battery distributor has burst onto the market with a new name — Veloris — following its sale from the Ecobat Group earlier this year.
Aftermarket magazine reported in June that Ecobat Battery had been acquired by private equity firm Endless for an undisclosed sum.
Veloris said a comprehensive review of the firm’s position in and value to the market followed, after what has been a journey that began more than 70 years ago.
The firm said it remains committed to delivering energy with certainty for garages and other sector customers.
CEO, Russell McBurnie, who was previously MD of Ecobat Battery, said: “After separating from an industrial group, we are now free to pursue our own priorities.
“By regaining our independence, we are re-energised and able to use the skill, knowledge and experience embedded in the business, to drive growth and fulfil our potential.”
Although the Veloris name is new, our commitment to delivering exceptional service standards and to add value to our diverse customer base remains the constant, McBurnie said.
“Over many decades we have built on these foundations and they have served us well as we’ve developed lasting relationships with both supply partners and our many valued customers.
“As battery technology has developed and the legal requirements have increased and become more complex, it is now more important than ever to have a battery supply partner that understands the details, whatever the sector.”