febi set to expand its All Around the Wheel campaign at Automechanika Frankfurt

14 July 2026  

At Automechanika Frankfurt this September, on stand B06 in hall 6.0, febi will present what it believes is one of the most comprehensive replacement parts offerings in the independent aftermarket while also unveiling the next chapter of its All Around the Wheel campaign.

Following the introduction of the campaign earlier this year, febi will introduce phase two of the campaign, titled ‘Every part in harmony. Every job a symphony.’

With more than 28,000 wheel- and axle-related articles for passenger cars, light commercial vehicles and trucks, All Around the Wheel has been designed to demonstrate how febi supports workshops and wholesalers with broad product coverage and OE-matching quality, offering one trusted source for real repair requirements.

Visitors to the stand can explore the complete All Around the Wheel solution across the five key product groups: steering & suspension, braking, drivetrain, wheel fastening, and rubber-metal parts.

Alongside the latest product innovations, visitors will also be able to experience the new ‘Symphony Around the Wheel’ storytelling concept, bringing the breadth of the febi offering to life through immersive communication and a completely new brand experience.

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