FixMyCar confirms leadership appointments

1 June 2025  

Amanda Webb and Isaac Hughes have been confirmed as CEO and chief product & technology officer (CPTO) respectively of WhoCanFixMyCar, the company behind the FixMyCar platform.

The appointments follow a period during which the pair held the posts on an interim basis.

Webb (pictured), who joined WhoCanFixMyCar as CFO in April 2024, is a CIMA-qualified finance director with over 20 years of experience across sectors including renewable energy services, telco, professional services, software and financial services.

She took over as interim CEO in August of that year, leading the transformation of the business and growth of its B2C car repairs platform FixMyCar.

Hughes took on the position of interim CPTO in November 2024 and has since led the transformation of the brand’s technical infrastructure and key product improvements for driver, garage and B2B customers.

Hughes has almost 10 years of product leadership experience across B2B, B2C SaaS and e-commerce sectors. 

WhoCanFixMyCar’s parent company, Niterra, formally known as NGK Spark Plug, acquired the UK business in June 2023.