Garage credits new website for business boost

28 January 2026  

A Jersey-based garage says it is ramping up business thanks to sourcing digital leads through its new website.

Ruellans Garage said tracking digital leads through the new website, built by specialist provider Garage Services Online (GSO), has uncovered an unexpected source of new business, with 80% of online enquiries converting into booked work.

The garage, a mainstay on the island for more than 30 years, had assumed its market was fully saturated. But owner Andrew Ruellan (pictured) said the website launch has proved otherwise.

He can now monitor exactly who is finding the garage, where the leads are coming from, and what services customers are requesting.

‘Powerful’

Despite being based on a small island with a close-knit population, Ruellan said he was surprised by how many new customers discovered them through the website.

“I didn’t think we’d pick up many new customers on Jersey, but we’ve had enquiries from people who didn’t know we existed, even after 30 years. That’s when you realise how powerful the right kind of website can be.

“We know where the email enquiries are coming from. The website lets us track leads, monitor conversions, and see if it’s a first-time customer. And 95% of the enquiries are bang on. They’re exactly the kind of work we want.”

Ruellan first came across GSO after reading trade magazine articles featuring other garages they had  helped. Having previously tried to manage his own website – which became outdated, costly to fix, and impossible to maintain – he decided to hand it over to the specialists.

“When the old site went down, the fix cost was more than half the price of the new one,” he said. “It wasn’t doing anything for us. With GSO, we now have a website that I don’t have to think about and that delivers actual results.

‘Clear messaging’

The business has 14 staff, including four Level 4 EV technicians. Now 10% of its work is on EVs — a service many customers did not realise the garage offered until seeing it online.

“The EV side of the business is growing, and the website makes that clear. Customers didn’t expect it from us, but now it’s front and centre,” Ruellan said.

“The website captures the essence of the garage and replicates it online.”

GSO managing director Jim Lang said: “The best websites don’t just look good, they perform. Ruellans Garage is a great example of how strong lead generation, local SEO, and clear messaging can deliver real results, even in a compact market like Jersey.”

To find out how GSO could support your business, click here.