GSF in ASA rapp

17 August 2012  

COMPONENT supplier GSF Car Parts has been rapped by the advertising watchdog ASA for a radio advert. The commercial stated that members of the public could save ‘70% off main dealer prices’ for parts.

Someone complained that GSF was talking about aftermarket components, rather than like-for-like. GSF argued that the parts were of OE quality, but the regulator didn’t agree and told it not to broadcast the commercial again.