21 Jun 2024
The voice of the independent garage sector

Happy Father’s Day: Garage of dad first port of call for driver advice eBay study finds

78% of drivers turned first to their father or other male guardian for automotive advice in the past 12 months, according to a study from eBay.

40% looked for advice on changing a wheel, while 38% wanted a steer on an oil change.34% sought advice changing bulbs. On how often advice was sought, 22% did this at least twice in the last year, and almost 15% asked three times.
48% of said they asked with a view to saving money, while 54% said their father would know what to do. As for why, 39% said they liked to learn from them, with 23% seeing it as abonding experience.26% spent less than one hour carrying out jobs with their dad, followed by 25%with two-hour jobs the next most common One-hour jobs represented 20%.

Dr Tony Tong, Head of Automotive at eBay UK, said: “It’s no surprise that motorists are enlisting the help of dads and other family members to help carry out minor car repairs. Not only is it easier and more cost-efficient, but fixing a car together can be a great bonding experience and a lot of satisfaction comes from finding and fitting a part yourself. That’s why we’re focused on providing huge breadth across our inventory, to give all motorists the direct access to the tools and parts they need to upskill and save when it comes to DIY repairs.”

On who else people ask, 28% went to friends , while 24% opted for their partner. 62% would prefer to carry out maintenance themselves.

eBay UK’s Built Different campaign is looking to inspire consumers to undertake more car maintenance themselves.
To find out more, visit: www.youtube.com/watch?v=jL_AwjqmEeQ