IAAF conference looks to aftermarket’s future

8 December 2025  

The UK auto sector is at a crossroads — but the aftermarket can be a bright spot for those who understand how consumer behaviour and vehicle age are changing, the IAAF’s annual conference has heard.

Automotive economist Prof David Bailey spoke at the conference in Milton Keynes on December 4 about the wider global and domestic context, from trade frictions to the slower-than-expected EV transition.

However, he noted that the independent aftermarket remains a key area of opportunity.

Under the theme ‘Future Shock’, the event called on the aftermarket to prepare for rapid change – and to lead it. Headline sponsored by Alliance Automotive Group UK & Ireland, the conference considered everything from mental toughness and leadership to electrification, supply chain pressures, new business models, fleet opportunities and the challenge of engaging the next generation of talent.

Performance coach and former rally champion, Penny Mallory, began the speaker programme by examining what it takes to thrive under pressure, reminding delegates that resilience can be strengthened like any technical skill. “Mental toughness isn’t a superpower,” she said. “It’s a skill you train daily so you can stay calm and courageous as the industry shifts.”

‘Vehicle complexity’

On global trends, Max Wegner, principal at Roland Berger, highlighted intensifying competition across the value chain, rising vehicle complexity and the urgent need for businesses to refine their strategic positioning. 

Tim Guidotti, director at Ferdotti Motor Services, spoke about the rapid rise of fleet servicing and the cultural and operational shifts needed to support high-uptime customers.

Meanwhile, Mickey Wilson explored how the aftermarket can better attract and engage Gen Z. Her message was clear: authenticity is everything. “Gen Z expects honesty and purpose,” she told delegates. “Influence today belongs to those who tell the most authentic story.”

The conference closed with the inaugural Garage Den, pairing suppliers and garages to co-create new aftermarket products and services, with results to be showcased at the UK Garage & Bodyshop Event in June 2026.

Following the conference, guests gathered for the IAAF awards dinner

Federation chief executive Mark Field said: “This year’s conference and awards dinner have shown the very best of our industry. Together, we’re not just ready for the future – we’re shaping it.”