Icy glistening paintwork

21 May 2008  

The company has launched a huge marketing campaign to promote the ICE range among drivers – particularly those that watch Top Gear and are keen to keep their cars glimmering.

Company boss Andrew Freeman hopes this will help accessory shops in particular, notch up extra sales.

The ICE liquid polish is designed to be easy to apply and quick and simple to wipe off.

The range also includes a car wash shampoo and detailer spray for instant cleaning jobs.