Imexpart rebrands to UPG UK & Ireland

1 August 2025  

Parts distributor Imexpart (IMEX) is rebranding to become UPG UK & Ireland — two years after the companies merged.

IMEX said since joining forces in 2023, the business has refined internal operations, modernised customer engagement and expanded its range of products.

The change means the firm’s expert team now offers increased support for customers, plus a range of benefits including an improved supply chain. 

Martin Butterworth, MD of IMEX, said: “This isn’t just a name change, it’s a strategic reset. Since becoming part of UPG in 2023, we’ve strengthened how we work, invested in our people and systems and realigned our approach with the trade.”

Universal Parts Group (UPG) is a South African-based automotive company with a global focus. 

Founded in 1986, IMEX has more than 70 employees and depots across the UK. The company has been a key player in the automotive parts distribution sector, specialising in replacement parts for trucks and engine parts catering to car, van, truck, and bus applications.