Industry expert to head up new used car sales concept

23 September 2026  

BookMyGarage, the comparison site for MOTs, servicing and repairs, has appointed automotive retail sector expert Alistair Jeff as head of its new used car sales concept, Toot Cars.

Currently in the pilot stage, Toot Cars is designed to create a connection between vehicle ownership, aftersales activity and future vehicle purchases. By understanding the driver, the vehicle they own and where they are in their ownership journey, the aim is to help retailers present relevant replacement vehicles at the right time, moving beyond traditional inventory advertising to a more personalised customer experience.

Commenting on his new role, Jeff said: “Toot Cars is being designed to explore how moments of aftersales engagement can create future vehicle sales opportunities. By better understanding when a customer may be considering their next vehicle, the concept aims to help retailers present relevant used car options at a more useful point in the ownership journey. The focus is on rethinking how existing customer journeys – particularly around service, MOT and repair – intersect with wider ownership decisions.

BookMyGarage co-founder, Karen Rotberg said: “As we developed the Toot Car concept, it became clear that Alistair’s experience across automotive retail, technology and customer engagement made him the ideal person to help bring that vision to life. His expertise will be invaluable as we continue to develop the proposition and explore the opportunity ahead.”

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