Kevin Neaverson joins First Line as commercial director

14 March 2025  

Kevin Neaverson has joined First Line as commercial director.

First Line said Neaverson, a familiar face within the automotive aftermarket, brings more than 30 years’ experience to the role.

He will use and share his extensive expertise to effectively engage with First Line’s current customer base, while helping to promote its comprehensive portfolio and solutions to the wider aftermarket.

Neaverson will be responsible for analysing marketing trends and implementing First Line’s commercial strategy, overseeing key business areas and ensuring the business remains competitive and customers are supported at every level.