Keyloop appoints Michael Cox as CFO and COO

10 February 2026  

Michael Cox has been appointed as the new CFO and COO of Keyloop with effect from February 2, joining the executive leadership team that will steer the global automotive technology company through its next phase of development.

Cox, a chartered accountant who trained at PricewaterhouseCoopers, has spent the majority of his career at business-critical international software companies across a variety of industries, and brings to Keyloop extensive experience in scaling high‑growth technology businesses.

Most recently he spent seven years as CFO of IRIS Software Group, leading the firm’s global expansion and overseeing more than 30 acquisitions.

Tom Kilroy, Keyloop’s CEO, said: “As we scale Fusion globally and integrate strategic acquisitions like Motortech.ai, we need both financial rigour and operational excellence. Michael’s proven track record and expertise in scaling international software businesses makes him uniquely qualified to help us capitalise on the transformation happening across automotive retail.”

Cox said: “I’m looking forward to maximising the potential of our very talented global team during a period of radical change across the sector.”

Keyloop serves over 20,000 retailers and more than 80 OEMs across 90+ countries. The Fusion automotive retail platform optimises the entire vehicle sales and ownership journey, drawing upon information held in Fusion’s Active Data Core, which provides a single comprehensive record of customer interactions and transactions.