Label law goes live

1 November 2012  

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European regulation 1222/2009 is intended to provide easy-to-understand buying information on tyres in three areas – rolling resistance, wet grip and external rolling noise. The label itself resembles those that have been used for years on domestic products such as washing machines and fridge freezers.

Industry reactions have been mixed. Richard Lyons, MD Europe for GiTi Tire, said: “Any initiative that allows buyers to make more informed decisions about their tyre purchases is to be welcomed, and we are taking a completely transparent approach to tyre labelling.”

However, Geraldine McGovern, a manager at HiQ countered: “Whilst we absolutely welcome the new legislation, it doesn’t give the full story. For drivers who are looking for a high performance tyre or have a specific need, tyre labelling needs to go beyond just three criteria.”